Performance Marketing
Every dollar tied to a number. We run acquisition as a system — clear KPIs, tight tracking, and a testing engine built to lower CPA and grow ROAS month after month.
Smart Marketing builds, launches, and scales Meta ad campaigns and high-converting funnels for growth-focused businesses. We turn ad spend into predictable revenue — with creative that stops the scroll and funnels that close.
Great products die in bad funnels. If your Meta ads aren't printing profit, the problem usually isn't the platform — it's everything around the click.
Boosting posts and guessing at audiences burns budget with nothing to show for it. No structure, no testing, no compounding.
Sending cold clicks to a homepage kills conversion. Without a dedicated path, even great creative won't turn strangers into leads.
One static image can't carry a campaign. Without a steady pipeline of scroll-stopping video, performance decays week over week.
Campaigns need daily hands on the wheel — budget shifts, creative rotation, bid tuning. Unmanaged accounts quietly bleed money.
Everything you need to run profitable paid acquisition on Meta — strategy, build, creative, and daily management under one roof.
Every dollar tied to a number. We run acquisition as a system — clear KPIs, tight tracking, and a testing engine built to lower CPA and grow ROAS month after month.
Facebook & Instagram, run properly. Campaign architecture, Advantage+ vs. manual, audience strategy, and pixel/CAPI tracking configured for clean, reliable data.
Dedicated landing pages and conversion paths engineered around a single action. Fast, mobile-first, and rigorously split-tested to squeeze every point of conversion.
Interactive quizzes that qualify, segment, and convert. Higher opt-in rates, richer first-party data, and warmer leads that practically sell themselves.
Scroll-stopping video built for the feed. Hooks in the first second, native editing, captions, and formats optimized for Reels, Stories, and in-feed placements.
A steady pipeline of statics, carousels, and motion graphics. We produce, test, and rotate creative continuously so your account never runs on stale ads.
Launch done right the first time. Account structure, tracking, audiences, budgets, and creative — assembled into a clean, scalable foundation from day one.
Daily hands on the account. Budget pacing, creative rotation, bid tuning, and fatigue control — plus clear reporting so you always know what's working.
A click is only worth what happens next. We build dedicated conversion paths engineered around one decision — so more of the people you pay for actually become customers.
Answer three quick questions and get a practical starting point.
Your answers point to a funnel and creative issue. Start with one message-matched landing page, one qualifying flow, and a small creative test before increasing budget.
Quizzes convert because they give before they ask. Instead of a cold form, prospects answer a few questions, get a tailored result, and hand you rich first-party data along the way.
On modern Meta, creative does the heavy lifting. We ship a constant stream of hooks, angles, and formats — then let the data tell us what to scale.
No black boxes. A clear, six-stage system you can follow from kickoff to compounding growth.
We dig into your account, offer, and numbers to find the fastest, highest-leverage wins — and the leaks to plug first.
Campaign architecture, audience plan, and airtight pixel/CAPI tracking so every decision rests on clean data.
We produce the landing pages, quizzes, and first batch of ad creative — message-matched end to end.
Structured launch with a testing matrix across hooks, audiences, and placements to find early winners fast.
Hands on the account every day — budget pacing, creative rotation, and bid tuning to drive CPA down.
Once the unit economics work, we pour fuel on winners and expand — carefully protecting your return.
A sample of what a properly built and managed Meta program can do. Results shown are representative of engagements across e-commerce, lead-gen, and services.
A rebuilt account structure plus a fresh video creative pipeline broke a stubborn spend ceiling and improved profitable scale.
Replacing a plain contact form with a qualifying quiz funnel increased lead volume while raising lead quality.
A message-matched funnel and always-on creative testing produced a reliable flow of sales calls at a predictable cost.
We're not a bloated agency reselling your account to junior staff. You get senior operators who treat your budget like our own.
We optimize for revenue and return, not likes and impressions. Every report ladders back to the metrics that pay your bills.
Your account is managed by people who've managed real budgets on Meta — not left to auto-pilot or a rotating cast of juniors.
Plain-English reporting, shared dashboards, and clear next steps. You always know what we're doing and why it's working.
Creative, funnel, and media under one roof means nothing falls through the cracks between agency and freelancer.
A structured, always-on testing engine means performance compounds instead of plateauing after the first quick win.
Headquartered in Albuquerque, we work in your time zone and communicate like an in-house team, not an offshore ticket queue.
"For the first time our ad spend feels like an investment instead of a gamble. ROAS is up, CPA is down, and I actually understand what's happening in the account."
"The quiz funnel they built changed our lead gen overnight. More leads, better leads, and my sales team finally talks to people who are ready to buy."
"What sold me was the creative. Fresh angles every week, real video that performs, and a team that never lets the account go stale. Genuine partners."
Flat monthly management — no confusing percentage-of-spend games. Pick the scope that fits your stage; upgrade any time.
For businesses starting or restarting paid social.
Best for <$10k monthly ad spend
For brands ready to grow spend profitably.
Best for $10k–50k monthly ad spend
A dedicated growth team for serious scale.
Best for $50k+ monthly ad spend
Early signal usually shows within the first two to three weeks as testing surfaces winning creative and audiences. Meaningful, stable improvement in CPA and ROAS typically lands in the first 60–90 days once the funnel, tracking, and creative engine are fully dialed in. We're upfront: paid media is a compounding system, not a slot machine.
We generally recommend a minimum of around $3,000/month in ad spend so there's enough data to test and optimize meaningfully. Our Launch tier is built for businesses at or approaching that level. If you're below it, we'll tell you honestly whether now is the right time.
We handle it. Every plan includes a creative pipeline — statics, carousels, motion, and video ads — produced, tested, and rotated on an ongoing basis. If you have existing assets or raw footage, we'll fold them in, but you never have to feed us creative to keep campaigns fresh.
No long lock-ins. We ask for an initial 90-day runway because that's the honest window needed to build, launch, and optimize properly. After that, engagements are month-to-month. We'd rather earn your business every month than trap you in it.
You do — always. We work inside your Meta Business Manager and build assets under your ownership. If we ever part ways, your account, funnels, creative, and data stay with you. No hostage situations.
We focus on businesses where Meta ads can drive real, measurable revenue: e-commerce and DTC, lead generation, local and home services, coaching and info products, and subscription offers. Not sure if you fit? Book a call and we'll give you a straight answer on whether we can help.
We're a performance marketing team based in Albuquerque, working with growth-focused businesses across the US and beyond. We started Smart Marketing because too many good companies were pouring money into Meta ads with no system, no funnel, and no idea what was actually working.
So we built the thing we wished existed: a boutique team that owns the whole picture — media buying, funnels, quizzes, and creative — and is measured on one thing only, the return on your investment.
No fluff, no vanity metrics, no juniors learning on your budget. Just senior operators who care whether the numbers work — because that's the only reason you hired us.
Book a free, no-pressure strategy call. We'll audit where your budget is leaking and map the fastest path to profitable growth — whether or not you work with us.
Book your free strategy call →Tell us where you are and where you want to be. We'll come back within one business day with a clear, honest take on how we can help.
Thanks — we'll get back to you within one business day.